Viacom18
Objectives
- Strengthening the brand identity of Viacom18 to maximize visibility, build conversations and affinity
- Building Viacom18’s narrative of diversifying their sports portfolio by onboarding prominent properties
- Undertake extensive media outreach to reinforce the corporate identity for Viacom18, channels and its various properties
- Secure prominent placement of opportunities for key company spokespersons leveraging traditional, digital and new age media, thought leadership platforms, through extensive and strategic outreach
Approach
- Devised an integrated communication strategy that reinforced Viacom18s brand position, its various properties and thought leadership
- Generated a share of voice in the business entertainment, sports and new age sector by initiating dialogues and engaging with key media personnel through regular one-on-one interactions, industry stories and podcast
- Qualitative editorial placement of authored articles and soft profiling to position the spokespersons as a thought leader in the entertainment industry
Output
Garnered 1000+ impactful stories in Business Dailies | Entertainment | Mainlines | Online | A&M | Legal | Sports | New Age media in key target markets
