Campaign on Sweden
India Memorial Week 2020
Organized by the Embassy of Sweden, The Sweden India Nobel Memorial Week 2020 was held in New Delhi along with the leading Swedish companies in India. Instituted in the memory of Swedish innovator, entrepreneur and philanthropist Alfred Nobel, it celebrates the contribution of Indian Nobel Laureates and Sweden-India’s long-lasting relationship.
As a part of the dynamic week, various events, quizzes, panel discussions and summits took place. Launched in 2008, The Sweden India Nobel Memorial Quiz (SINMQ), one of India’s most prestigious and eagerly awaited quiz contests for college students commenced in an all-new virtual and interactive avatar on November 20, 2020. The quiz was held on a virtual platform till 5th December 2020 and was hosted by the famous quiz master Raj Dam.
Challenges
Due to the pandemic, all the activities of Sweden India Memorial week were to be held digitally.
Services rendered
Promoted Sweden India Memorial Week among the target media and target audience
Highlighted India- Sweden relationship
Created buzz around various activities/engagements during the event
Result
The campaign ended with 822* stories with about 666 in online (60% in CAT A portals), 149 in print (50% in CAT A Publications) while 25 in top 5 publications.
