Dussehra and Durga Puja hold a special place in the hearts of Indians. The country basks in celebration, each culture celebrates in its own way with their own historic stories. The task was to build a campaign to cater to all the audiences.

The celebration in India is in two forms, the eastern belt celebrates Durga Puja, whereas the rest of India Celebrates Dussehra. in both celebrations the belief is victory over the evil, the triumph of righteousness and morality in their own way.
Our idea was all around “the triumph of righteousness and morality* We created an illustration which depicted both Dussehra and Durga Puja in a 9 tile format (or the 9 tile Grid) visible in the first scroll of instagram on mobile. Every tile had a specific colour as a theme and significance to it in both the beliefs