Knowledge is the Oxygen
for Effective Communications
KAIZZEN INSIGHTS is the Knowledge Bank on the very ‘Particle Of Matter’ for your Executive Thought Leadership and Policy Advocacy programme.
From Opinions and Views to White Papers on issues and trends of contemporary importance that impact businesses, brands, consumers and the general public, our research mindset on critical matters also consider the future of the industry and marketplace.
When we think new developments in battery technology, we also keep green hydrogen in mind among alternate technologies, or critical factors to overcome the challenges of adoption and policy interventions necessary for your Stakeholder Engagement and ESG initiatives.
White paper:
Our white papers offer in-depth reports and a technical guide regarding specific topics or problems faced by our clients. The arguments, opinions and rationale expressed in the paper could be based either on original or secondary research or even interviews but are always based on rigorous analysis of data and facts of the case. These results could be used effectively to communicate an organisation’s philosophy on a topic, make the case for the superiority of their product, or simply present the research findings related to their field or industry to a larger audience.
Research Reports:
The primary objective of our research reports is to provide integrated details about a study for marketers to consider, while designing new strategies. These are extremely accurate in the offered information with clear objectives and conclusions. These research reports can then become an effective tool for relaying information about certain events, new developments/ innovations that can change the dynamics of the market.
Industry Insights:
Here, we take a deep dive into various sectors and industries to identify current and future trends and seek out factors that will shape the success of these trends through easy-to-decipher data, charts and actionable points. In an age when disruption is the norm and affects every industry, keeping a hawk eye on future developments for companies is more important today than ever before.
Brand research:
Kaizzen Insights also helps in the creation and curation of strong, distinctive brands through brand research. In today’s hypercompetitive world, it is not enough to have great products and services but also strong brands, with a distinct identity and personality of its own. Our research helps in creating strong, distinctive brands, which helps them in achieving competitive advantage through objective, insight-based ideas and recommendations on product, service or customer service strategies.
Marketing Insights:
In the ever-changing marketplace of today, having first-hand knowledge about the market dynamics can provide marketers, planners and strategists to gain the first-mover advantage. It also helps them to make confident, informed judgements on target markets, pricing, positioning, distribution, partnerships and so on. Our marketing insights report, through detailed analysis looks at the churn in the marketplace and suggests strategies that help companies prepare themselves for a better future.
Content marketing research:
In a world fragmented by increasing disagreement about objective facts, data, and analysis, and a blurring of the line between facts and opinions, having accurate, evidence-based content becomes critical for the success of any company. Hence, our aim is to remove the chaff from the grain, provide the right information to the clients keeping in mind the overall business environment. This we believe, will help our clients take proper and effective strategic decisions for the company in the long run.
Thought Leadership strategy:
With increased competition for customers’ attention and rapidly shifting buyer preferences, there is an urgent need to align the thought leadership strategy of the CEOs and the top management of a company to customer’s needs and wants. It also implies earning the trust and credibility not just of the customers, but also those of decision makers, especially if you still not an established player. So, Kaizzen Insights provides prescriptions for a company’s thought leadership strategy keeping in mind the sector and industry concerned.
Advocacy insights:
While the objective of the advocacy—an attempt to influence public policy or practice or any other decision through the powers-that-be— may have remained, but its content has witnessed an overhaul in the past few years. Facts-based advocacy and evidence-led arguments are increasingly becoming important not just for companies to take decisions but also for the decision makers. Kaizzen Insights therefore ensures that its advocacy is premised on facts, based on situations on the ground and the current thinking of the decision makers.
Knowledge-based opinions
If data is the new oil, and objective and accurate analysis of the existing information is critical for influencing public policy today, then knowledge-backed opinions is imperative for everyone. Especially in a world which is riddled with misinformation and biased opinions, our objective is to offer opinion based on data and facts.
(Director, Kaizzen Insights)
With more than 35 years of journalistic experience in national and international newspapers and magazines, I have written extensively on the state of Indian infrastructure, chronicled India’s journey in implementing economic reforms, dissected various central Budgets and monetary policies of the Reserve Bank of India, took stock the gyrations of the stock markets and watched with awe the rise and rise of new-age technologies. Starting my career with The Times of India, Delhi, I have worked with the Indian Express, The Statesman, business Today, Outlook Business and Fortune India. I recently retired as Deputy Editor and Chief of Bureau, Fortune, Delhi.
