Enterprise Ireland
Objectives
- To establish Ireland as a leader in international education while communicating the expertise and quality of Ireland’s higher education
- To highlight the ROI of studying in Ireland among the Indian target groups (students and parents)
- To increase the footfall at Education in Ireland’s flagship 5-city education roadshow
Strategy
- Highlighting the developments undertaken by respective Irish Higher Education Institutions
- Profiling the Irish Government university professionals in the media
- Sharing information with respect to the scholarships and grants offered by Irish universities
- Sharing information about the visa processes and 2-year stay back visa option for international students
- Establishing Ireland as an emerging technological hub, offering a dynamic range of employment opportunities to its graduates
- Strengthening Ireland’s image as a safe, diverse, and welcoming cultural hub of Europe
Execution
- Media Interviews
- Press Releases
- Authored Articles
- Spokesperson Profiling
- Feature/Business Stories
- On-Ground events
Result
The following achievements are worth a mention:
Ireland has seen a drastic increase of Indian students in Irish universities
Education in Ireland as a brand has gained recognition
Garnered over 800 coverages across social, online, and print platforms
