Redefining India’s Largest Working Capital Platform

Objectives

Create awareness about CredAble and position them as India’s largest working capital platform that is catering to the financing needs through a very simplistic yet holistic and win-win solution for all the stakeholders

Strategy

  1. We used three pillars for our strategy that aligned with CredAble’s goals – CREATED, ENHANCED, BUILT
  • Raised the overall awareness of CredAble as India’s largest working capital platform
  • Positioned company’s leadership as industry’s thought leaders
  • Participation in relevant industry forums
  • Communicated the vision to enable customers to choose CredAble

Execution

  • Increased Brand SOV via various communication tools like Press releases, Authored articles, Select media interview, Speakership opportunities, Industry stories.
  • Building a niche for CredAble in a clustered market with prominent positioning and progressive tonality across widely read newspapers, magazines, online portals
  • Established a strong brand presence in the BFSI media & participated in industry events to raise the thought leadership globally

Result

CredAble strategically positioned as India’s largest working capital platform and enhancing liquidity in the supply chain ecosystem