Redefining India’s Largest Working Capital Platform
Objectives
Create awareness about CredAble and position them as India’s largest working capital platform that is catering to the financing needs through a very simplistic yet holistic and win-win solution for all the stakeholders
Strategy
- We used three pillars for our strategy that aligned with CredAble’s goals – CREATED, ENHANCED, BUILT
- Raised the overall awareness of CredAble as India’s largest working capital platform
- Positioned company’s leadership as industry’s thought leaders
- Participation in relevant industry forums
- Communicated the vision to enable customers to choose CredAble
Execution
- Increased Brand SOV via various communication tools like Press releases, Authored articles, Select media interview, Speakership opportunities, Industry stories.
- Building a niche for CredAble in a clustered market with prominent positioning and progressive tonality across widely read newspapers, magazines, online portals
- Established a strong brand presence in the BFSI media & participated in industry events to raise the thought leadership globally
Result
CredAble strategically positioned as India’s largest working capital platform and enhancing liquidity in the supply chain ecosystem




