• Kaizzen monitors top companies in the market and follows PR impact through competitive research to gather information for a targeted plan to make CoinSwitch the market leader.
• We developed an extensive outreach plan consisting of a wide-scale media relationship building program, participating in events, webinar and maintaining consistent visibility in the relevant media space for CoinSwitch
• To show CoinSwitch’s presence regularly in the media we strategically leveraged PR tools like select media interactions, press releases, opinion pieces, industry stories, hackathons, market commentary and so on.
• Created discussions around our current products, such CS Pro, and publish weekly and biweekly market comments on different crypto coins to increase the visibility of the tokens listed on our platforms thanks to this constant action.

To position CoinSwitch as a diverse wealth-tech platform and to build customer’s trust via transparent messaging through:

• Press Release on key announcements, developments, partnerships, etc
• Relationship building meetings to give media a better understanding of the brand, its products and its USPs
• Authored articles- informative/ educational industry pieces to establish credibility
• Industry/ trend stories on relevant topics related to current market trends, future of crypto industry, metaverse, NFT marketplace.
• Speakership opportunities Participation in industry events to build thought leadership.
• Select media interviews for corporate profiling and spokesperson profiling.