Allana Group: Taste of India.. Shipped worldwide
Objectives
- Establishing and sustaining Allana Group as a key player in the processed foods and agro-commodities segment
- Highlighting Allana Groups various Business divisions and building top of the mind recall for its products & services
Approach
- We undertook an integrated communication strategy to establish & build Allana Group’s brand positioning amongst its audience and stakeholders
- Maximizing the digital outreach on new development and product offerings through various collaborations & brand integrations
Result
Garnered over 600+ coverages across relevant mainlines, business dailies, online portals and A&M media across key target markets
Establishing the spokesperson as a thought leader in the FMCG and processed food industry
Building top of the mind recall for certain brand categories in frozen dessert, edible oil and plant-based food category
