Education in Ireland
Irish Higher education institutions are ranked amongst the best in the world. Studying in Ireland also means enabling those who meet the criteria to avoid tuition fees when learning a publically-funded course.
The world economy has become increasingly competitive and more knowledge-based, especially in the education field. Education in Ireland faces competition with the giants like that of Education in the US, UK, Australia, New Zealand, and Canada amongst many others.
For international students, even during the COVID-19 scare, Ireland offers a huge variety of scholarships, grants and bursaries to help fund their studies.
Challenges
When it comes to studying abroad, the target audience (students and parents) find themselves in a state of confusion and there is a greater possibility of straying away to competitors if no calculated action is taken.
Promotion of the brand ‘Education in Ireland’ while attracting top students and facilitating the recruitment of quality students amidst the pandemic.
Services rendered
Identifying key media helped create high recall value and strengthened it as a popular choice amongst students and reach the target audience.
Promotion of Education in Ireland by conducting bi-yearly education fairs in big and mid-sized cities
Highlighting student testimonials in media for the honest and unbiased opinion about Irish education
Providing scholarships worth €3,000 to some lucky students who visited the fair in each city to garner additional interest
Placing well-articulated relevant authored articles in reputed publications with great readership in India
Educating audiences through online medium whilst focusing on blended learning options in Irish institutions, health and safety measures for international students, clarity on visa applications, and work and stay options.
Developing a national media outreach program consisting of a wide-scale media relationship building program with:
-A WhatsApp campaign
-Tapping two-tier cities
-Strategic associations with key publications demographically
-Initiating interviews with key Irish officials
-Organizing events in schools and colleges, etc. (before the pandemic)
-Focusing on key concerns and giving solutions related to the Irish travel and study options during lockdown through online mediums
Result
Increase in footfall: The educational institutions in Ireland registered a notable growth of 86% in international student exports.
Brand recognition: Education in Ireland not only gained the momentum of being recognized by the media but it likewise helped the universities and colleges reach out to their target audience by strategic visibility across high-reach outlets.
Increase in prospect student attendance and engagement: Focused stories on the USPs and benefits of education in Ireland resulted in increased footfall with the annual Education in Ireland fairs receiving 3,000 unique registrations.
Increase in inquiries and visa applications by students during the early stage of COVID-19.
