All India
Gaming Federation (AIGF)
Established in May 2016, the AIGF is a not-for-profit organisation and the apex industry body for Online Skill Gaming in India. It focuses on policy advocacy, research and forum for discussion among various stakeholders associated with the gaming industry.
AIGF aimed to facilitate recognition for the Online Skill Gaming Industry, which is one of the fastest-growing sectors of the Indian economy. The key objective being to ensure global best practices across the Online Gaming eco-system through effective self-regulation for its members and other stakeholders including responsible gaming and player protection.
Challenges
Building a positive media outreach for industry stakeholders, government bodies and gaming enthusiasts.
Making online gaming in India become publically accepted and changing the perception of people towards one of the vastly expanding industries in India.
Introduce and emphasize responsible and skill-based gaming and differentiate it from gambling while imparting the right information to stakeholders through in-effect policies.
Services rendered
Innovation and Creativity
Developed an extensive outreach plan consisting a wide-scale media relationship building program, participating in events, webinar and maintaining consistent visibility in the relevant media space for AIGF.
Strategy and planning
Ensured a national presence through an extensive outreach plan created with an idea of prominently underlining the announcements to tap regional media and reach smaller regions and districts along with metro cities.
Communication strategy implemented by identifying selective but high impact media, law makers, judiciary, opinion makers, government regulatory bodies, key players and operators.
Leveraged the influence of Marry Kom, the Indian Olympic Boxer and an incumbent Member of Parliament, Rajya Sabha in launching the report.
Varied aspects of online gaming emphasized by setting up select media interactions with industry experts such as Ankur Diwakar – South Asian Competitive E-sports champion; Fatima Agarkar- Leading Educationist; Dr. Sanju George – Mental Health Expert; Dr. Divya Jain- Mental Health Expert and Dr. Ishita Pateria- Counselling Psychologist
Result
We garnered coverage across media The Economic Times, Money Control, Business Standard, TOI, Mint, Business Today, Outlook, Financial Express, Forbes, Express Computer, ETPrime, Inc42, PTI, TechCircle, YourStory, Outlook Money, and Yahoo!
When it comes to share of voice, industry stories enjoyed the majority followed by AIGF initiatives, and feature stories.
