CredAble
The FinTech company is reimagining supply chain finance by providing liquidity programs for enterprise supply chains using state-of-the-art SaaS user interface, eKYC, plug and play functionality and digital documentation and transaction management.
Leveraging their trade finance expertise, partnerships with capital providers with the support of a platform built in-house using world-class technology, they are capable as a Supply Chain Investment Bank in each of their offerings.
On a mission to exponentially increase working capital flows within India’s corporate supply chains, the company provides solutions including Early Payments Program For Suppliers, Distributor Funding Program, Just-In-Time Financing Program, Cashable, Purchase Order Financing, and Digital Supplier Portal.
Challenges
Various FinTechs emerging with various customizable solutions to capture the market at a time when liquidity was most needed.
Differentiating CredAble’s activities in an industry full of institutions offering customizable solutions to respective target groups
Safeguard CredAble from any negative coverage during the NBFC crisis
Emphasize on leadership of an unlisted company in the financial services arena
Revolutionizing the impression of the NBFC sector as a supporting hand in the BFSI segment
Services rendered
Our dedicated team created brand awareness, enhanced CredAble’s visibility and build brand equity.
We positioned the company’s leadership as the industry’s thought leaders, participated in relevant industry forums and ensured qualitative placements of authored articles.
For industry dominance, we ensured focus on different products offered by CredAble and shared industry insights/trends through industry stories
Result
CredAble disbursed INR 2,500 cr to cash-starved SMEs & MSMEs in the span of 4 months
With effective solutions and communication, CredAble was awarded and recognized for its work under the Fintech category at NASSCOM Emerge 50 Awards
In terms of media coverage, we managed 58% online, 32% print and the remaining 9% were speakership opportunities. Our most successful hits came from ET, followed by Express, Inc42, Elets BFSI and Outlook.
