Connect

Taste of India.
Shipped Worldwide.

500+

Total Coverages

#1

Category Recall

A strategic shift from being a backend giant to a consumer-facing thought leader.

The Objectives

Market Dominance & Recall.

The Allana Group sought to cement its position not just as a participant, but as the definitive leader in the processed foods and agro-commodities segment.

  • Establishing Allana Group as a key player in the processed foods and agro-commodities segment.
  • Highlighting diverse business divisions and building top-of-mind recall for products & services.

The Approach

Integrated Narrative.

We moved beyond standard PR to a holistic brand positioning exercise. By integrating corporate communication with consumer-facing digital outreach, we created a unified voice for the conglomerate.

Digital Outreach

Maximizing visibility for new developments via digital channels.

Strategic Alliances

Brand integrations and collaborations to widen the net.

Execution

The Deployment.

A multi-layered narrative strategy across corporate and consumer channels.

Pillar 01

Thought Leadership

Establishing the spokesperson as a definitive thought leader in the FMCG and processed food industry through editorials and interviews.

Pillar 02

Brand Recall

Building strong recall for specific categories like frozen desserts, edible oils, and the plant-based food category.

Pillar 03

Digital Integration

Leveraging digital platforms to amplify product launches and new developments to a wider audience through collaborations.

The Result

Measurable Impact.

500+

Total Media Coverages

Reach

Brand integrations and collaborations to widen the net.

Leader

Maximizing visibility for new developments via digital channels.

Top

Brand integrations and collaborations to widen the net.